How to Enjoy Mental Liberation

We who share the front line of sales and marketing know the sometimes difficult prospect of facing another day of rejection. But, as the saying goes – “No Pain, No Gain” – so we buck up and move forward.

Oftentimes, putting one step ahead of the other can be a painful exercise. It can be a struggle, too. The end result is, we can limit ourselves by embracing a negative mindset.

In my experience, there is at least one observation worth mentioning: Regardless of your own personal disillusionment, frustration or mistreatment, you have the ability to break free and soar with eagles. You “have the key.”

No! You are the key.

All too often, thoughts passing through your mind are accepted without judgment or attention given to the final result of that thinking. But there are always consequences, good or bad, in what you think.

Most people are not aware that they are thinking – it’s  an automated routine. But your mind is like a sponge that will take in whatever you invite in. If you allow your mind to behave without constraint, you lose freedom.

“Magic” occurs when you control your thinking and everything that goes through your mind.

For example, you think, “I’m poor and I’ll always be poor.”

That statement is false, but it will have a negative effect on you if you fail to correct it. Most of us in America define “poor” as not having the latest and the greatest HDTV set. By world standards, even those among us with the least, are rich. Poor is when you don’t have a way to provide shelter or something to eat.

When you think you are poor (or ugly, or disadvantaged, or unloved, etc.), control it by restating it in different terms. Say something like this: My desire is to do better and have more or give more. If I will do X, Y, and Z, I will achieve that goal.”

When someone directs hurtful words to you, are they true?

One writer observes:

Most people think and believe that their thoughts originate from them, but have they ever stopped and considered whether their thoughts, desires, likes and dislikes are really theirs? Maybe they have come from the outside, and they have unconsciously accepted them as their own? If there is no filter to process the thoughts that enter the mind, there is no freedom. Then all actions are like the actions of a puppet on a string, though no one will admit it.

Good point!

What follows is a personal story I want you to consider. It’s a story that many can relate to. The result may surprise you and give confidence that you can to have a better life – however you define “better.”

Growing up I was the object of much ridicule and hurtful words. I was mimicked, laughed at, and physically accosted. I had a terrible speech impediment. At times, completing a sentence was impossible.

As a teenager, I decided that those who did and said those things were not in charge of my life and they would not negatively impact it.

In fact, the opposite was true. I literally dreamed of a day when I would drive into town in my new Cadillac Eldorado, THE status symbol of the day, and have the former high school football star pump my gas (although there is nothing wrong with pumping gas for a living).

I actually visualized that scene. I could hear the “ding” when I entered the gas station and ran over the rubber trigger that rang the bell to alert them that I had arrived.

I could feel the texture of the fine leather in my Cadillac.

I could smell the new smell of leather

I visualized the football star running to greet me with, “Fill it up today, Don?”

I used the hurtful things done to me as stepping stones to success.

Why allow outside influences to determine your success or failure? You settle that when you choose to refuse, or reject as truth,  words and ideas spouted off toward you by lesser people.

Break free!  If you want to be the captain of your ship, you set the rules for what you’ll believe. I turned the negative and potential devastating actions against me into something very positive and profitable. I refused to be a victim.  I  become very successful at the very thing that was so difficult – speaking!

I believe you can do it, too. You can overcome your hurdle, whatever that might be. I KNOW YOU CAN DO IT!

Here’s what I suggest:

1. Sit down with a new yellow pad. That blank tablet in front of you is your future. Notice that there’s no writing on that blank page, which means no one has defined your future for you.

Now,write down what you want to accomplish in the next five years (could be three or four, your choice) in your businesses, spiritual growth, personal life, and personal relationships.

Please dream big, even if it sounds to you too big or too silly.  Be specific, too. Rather than stating, “I want to be a millionaire,” do it this way: “By December 20, 2017, I will be enjoying the $1,000,000 I earned.”

Then, create a real heartfelt commitment to it. Without it, you are only hoping.

2.   Establish how you will reach your goals. For example, if your goal is financial and you are in widget sales, state, in writing, that you will realize your goal by selling 10,000 widgets.

3.   Breakdown your goals into more manageable segments. First, define your five year plan and what you will accomplish in the first year. The yearly goal breaks down into monthly, and then weekly and daily goals.

If you have to sell 10,000 widgets in five years to reach your goal, you may determine that you need to sell 2,000 widgets each year. That equates to about 167 per month, or 38.5 per week.

4.   Now, identify the daily activity you will need to do if you are to accomplish your weekly goal of 38.5 widgets. How many prospects must you meet each day? How many phone calls must you make? How many business presentations will have to take place?

Make adjustments as you move forward (a plan is a living document you can change as events and circumstances unfold). You should find that the daily activity and effort needed is a very minor thing in terms of time and effort.  The important thing is to do the daily activity.

5.   Since we consistently perform within our belief systems (mind set), many times we need to change those. To help you make your goals more attainable, prepare and read affirmations that inspire a new mindset (like: “Of course I sell 2,000 widgets each year.  That’s what I do. I actually feel most comfortable and relaxed when I perform at this level).

You will work at the new level of performance because your belief system changes and tells you that it’s “normal” for you to perform there. It is much like the thermostat for your home heating system.

When you set the comfort level in your home for 70 degrees, the furnace automatically turns off at 70 degrees. You are not comfortable at 80 degrees. And your thermostat signals the furnace to turn on again when the temperature falls to your lower comfort level of 60 degrees. You are too chilly at there.

If you want to function at a higher level, raise the comfort zone of your thinking. Change your mental thermostat by accepting a new picture of your new reality.

When you take action and do the daily activities – taking first one baby step, then another step, until you are running a marathon – you can accomplish enormous things and create a new comfort zone. You are only limited by your imagination and mindset.

Mark Twain wrote: “Loyalty to a petrified opinion never yet broke a chain or freed a human soul.”

Break the chain of the belief system (Twain’s “petrified opinion”) that keeps you in your current mindset so that you can enjoy the freedom that comes with a new reality.

I want to challenge you into action. Find power in breaking free. I want you to use all the good things you’ve enjoyed, and bad influences you’ve endured, as positive building blocks.

I want you to soar with eagles.

It’s your choice.

How to Rev Up Your Engine

I often ask my new protégées, “How much income do you want?” It’s not uncommon for them to respond with $100,000 a year. To which I routinely ask, “You don’t really believe you can make that much money, do you?”

The answer, more often than not, is, “Well, no, not really.”

Will those whom believe in their heart they can only earn $30,000 a year consistently earn $100,000?



Henry Ford said it well when he said, “Whether you think you can or whether you think you can’t, you’re right.”

This principle is not limited to money or business success. It’s applicable across the board of human experience. We feel comfortable only when we perform or live within our belief system.

Auto-suggestion is simply a way to reprogram your thoughts. If you are religious or spiritual, you might call it meditation.

I’m a Christian so I meditate on Scripture that on which reinforces where I believe God would have me focus.

For example, “I can do all things through Christ who gives me strength.”

Or, “Ask and it shall be given to you, seek and you will find, knock and it will be opened to you.”

How about, “If there be any virtue, if there be any praise . . . think on these things.”

These passages, and many others, addresses positive reinforcement . I can focus my attention and thought on them.

What is the result of this kind of exercise? Positively worded daily scripts (auto-suggestions) will re-program your mind to accept a new reality about yourself.

Do you want to change your reality? Then change your focus.

If you think things like, “I am not creative,”…“I am not happy,” …“I am poor,” …“I am unhealthy,” you are training yourself to feel comfortable with those realities.

Here’s the bottom line: Whatever you think, you are. Richard Bach suggests that if you argue for your limitations … sure enough, they’re yours.”

Your subconscious will faithfully embrace whatever you feed it.

If you want to create the life you desire, or live your life with specific purpose, fill your mind with statements (or scripture, or prayer, etc.) that reinforce the new reality.

You have the power to re-direct your mind. Think about it! You have the power to set a new course for your life. The question is, will you?

This is Don Loyd saying – Make it a great day and a great new reality.

Beyond Success

In America, we have been taught to seek success. The subject of success is pushed more forcefully to us in sales and marketing. There is always one more objective or one more step forward we are encouraged to attain.

Success, success, success!

I write and teach a lot about success. I have studied and taught on the subject for more than 42 years. As a result, I believe success, to a large degree, is our choice.

You can accomplish great things if you believe you can, follow a system, break the system down into daily activity and then manage that activity.

I also enjoy a level of success in several disciplines. Since the early 1970s there have been hundreds, perhaps thousands, of people who have looked to me as a role model and/or mentor. I receive messages from people who have read one of my books, heard me speak, or have been a protégée and desire to do what I do. In one way it’s very flattering – in another it’s very sobering.

Here’s what I have learned – success, for the sake of success, is not the end game.

Success is fickle. It has no loyalties. Success has no clear definition. It means different things in different cultures and to different people. What may be success to me is mediocrity to someone else. Success is elusive – it is always just a little beyond where you currently are.

More important than success is significance. When setting your goals think beyond mere success; set your eyes on achieving significance.

Why? Because success is a narrow field of accomplishment – a “me” mentality with limited impact. Seeking significance broadens the playing field, widens your opportunities and assures a positive impact on others. I desire to be significant more than I desire success.

By using the word “significant” I mean to convey the idea of being “meaningful.” Several years ago I came face to face with my own immortality. I was literally seconds away from death.

That event changed everything for me!

I no longer want to achieve goals simply to reach the top – wherever or whatever that is. I want to leave a meaningful legacy. I want to positively impact other lives. I want the world to be a better place because of my contribution, if possible.

It’s what one does with success that makes the difference between the two.

If you truly want your life to count, to achieve significance, I believe you must first learn to give to others. Your focus should be on something bigger and greater than you are.

I know its counter cultural. We live in a “me” generation. But for those who only think about what you want, when you want it, I want you to mull over a concept.

If, at the end of your life, there are trophies and money and world acclaim you may be described as successful. If you leave something greater than you are that carries on, you may be described as significant.

It is your choice. I challenge you to go beyond success.

Make today a significant one.

Go Ahead, Dream!

We in sales and marketing sometimes get so busy with our business activity that we forget the importance of having a dream. The hectic nature of our profession means that scheduling a time to reflect and meditate on our priorities, and where we are going with our lives, is often consigned to the end of our To-Do List.

We are success and objective driven. Failure to dream, however, will limit our total overall success. Today I want you to consider a very important lady.

Born into slavery in 1822, Harriet Tubman had a dream of freeing her people from slavery. She risked her life many times during a ten year period to help free people along the Underground Railroad, a secret network of safe houses where runaway slaves could stay on their journey north to freedom. Harriet Tubman realized her dream and you can realize yours, too.  Here’s step one:

Clearly define the vision of what you want to accomplish.

If you don’t know what it is that you want in your marriage, relationships, spiritual life, business endeavors, financial stability, etc., how will you know when you’ve arrived?  The more distinct your dream becomes, and the better you articulate it, the faster you’ll realize your dream(s).

I want you to try an experiment.  Put your feet flat on the floor with your back straight.  Now, relax and close your eyes.  I want you to picture success, whatever that is to you in a specific area of your life.  I want you to explore the benefits and pleasure of that success.  I want you to feel the exhilaration of it.  Taste it, smell it.

Now determine to make that vision of success your reality. This new reality can be extended and enlarged upon as you make progress, but without first visualizing your definition of success, you’ll unlikely to achieve it.

In my 2006 book, My New Reality Journal, I encourage you to dream.  I want you to have huge, expansive dreams.  And I want you to clearly see where you’re going.

Start dreaming process today by specifically defining what it is you want to accomplish.  Don’t cheat yourself by stating your dream in general terms such as, “I want to earn a million dollars” or “I want a successful marriage.” State your goal in clear terms that will force you to identify your dream.

For example, you might want to state it like this: “In my role as a trusted financial adviser, I will earn a million dollars by working smart while providing my clients the best products available from which they will receive a competitive return on their investment with little or no exposure of risk.”

In that one statement you are including the steps you need to realize your dream. You’ve stated your beginning point (become a trusted financial adviser) and your ending point (earning a million dollars) and the steps in between (establishing a good reputation, working smart, providing excellent products for your clients and protecting them from risk).

What is your dream(s)?

Today write it in a simple, clearly defined way.

Now, full speed ahead.  As the Nike commercial commands, “Just Do It!” And do it now!

Buck UP -Take Personal Responsibility

As a real estate professional, I know things are always changing and there is a bottomless hole from which discouragement and troubling outcomes radiate.

Sometimes we have a tendency to allow events out of our control to dictate our happiness and success, or lack of those, as we sharpen our focus on something or someone to blame.

There’s no magic pill that will make you happy or successful. The simple fact is you have to face your fears and go in the direction of your choice.

If your goal is to succeed in your family life, business dealings, spiritual growth or social circles, you must take the bull by the horns and address those areas – and it begins by taking personal responsibilities for your choices and actions.

Our culture no longer believes in taking personal responsibility. People are eager to place blame elsewhere.

For example, if your personal life is in shambles, of course the cause is the spouse you married or your family of origin.

If you failed to close the sale, it was that boss or sales manager of yours who wouldn’t let you discount your product or offer bonuses.

If you made a bad decision in a real estate investment, it had to be the fault of the sales person, developer, or someone else close to the transaction.

If you lost money in the stock market, it has to be the broker’s fault or the bad advice from Uncle Harry.

The causes of your failures seem to belong to everyone but whom really is at fault.  Look in the mirror! That would be you.

Here’s how you unlock the door to enjoying the freedom of success in all areas of your life. Before you develop positive, self-affirming, self-talk scripts to enhance your personal development and growth:

  1. Acknowledge that you are solely responsible for the choices.
  2. Accept that you are responsible for what you choose to feel or think.
  3. Accept that you choose the direction for your life.
  4. Accept that you cannot blame others for the choices you have made.
  5. Tear down the facade of defense or rationale for why others are responsible for who you are or what has happened to you.
  6. Embrace the belief that you are responsible for determining who you are.
  7. Point the finger of responsibility back to yourself when you discuss the consequences of your actions.
  8. Take an honest inventory of your strengths, abilities, talents, virtues and positive points and make sure you are using your strengths as best can.
  9. Let go of blame and anger toward those in your past who did the best they could, given the limitations of their knowledge, background and awareness.
  10. Let go of your anger, hostility, pessimism and depression over past hurts, pains, abuse, mistreatment and misdirection.

I know from personal experience that it’s easy to name all the things that rendered you incapable of reaching your goals, but it’s a good deal more gratifying to tell others how the same things didn’t stop you and to describe the brilliance with which you met each challenge (not to mention how you were inspired to succeed).

Successful people don’t place blame or make excuses – because they don’t have to. There is almost nothing you can’t plow through or work around.

From this day forward, choose to take responsibility for your own actions and choices. Find the power in taking personal responsibility and you will be free to live a much fuller and happier life. It’s amazing how liberating it is to rid yourself of the negative energy associated with the blame game.

Now, go make it a great “taking personal responsibility” kind of day.

Discover One Secret Ingredient to Success

The difference between those with goals and those who achieve them is very simple.  Success comes to those who have a system they utilize to help them arrive at the desired destination.

A system is the procedure or process used to achieve a defined objective. The reason 90 – 95% of new, non franchise, businesses fail is the lack of systems.  On the other hand, the foundation for such a high rate of success (more than 90%) among various franchise opportunities is the utilization of proven systems.

Systems are so important that a Franchisee must agree to use the Franchisor’s systems. Failure to utilize company systems will result in the forfeiture of the franchise. Ouch!

True Story

When I was 24 years old I decided I would become a general contractor.  It struck me as an easy way to make money. My mindset was, if they can do, I can do it. What I failed to realize, however, was that to be a successful general contractor I needed more than the ability to build a wall or pour a foundation.

That was the easy part and I was in for a real education!

My first project as a licensed general contractor was a financial disaster. I worked hard and sweated heavily for three or four months, but I actually earned very little money for my hard work when the house sold.

As a result, I explored the reasons why some builders succeeded and others didn’t. In my search, I discovered that those contractors with a reproducible system were much more successful than those who just built a house hoping to make a profit.

Why am I putting you to sleep with this personal information?

The simple answer is, if you want to succeed in your business, you must develop and use systems. You need procedures that make easy work for your marketing outreach, sales process, bookkeeping and accounting chores, customer service, purchasing requirements, etc.

I know this is boring for many people starting a business. Creating a new company is for entrepreneurs – the idea people who get excited about carving out a niche then jumping in and doing!

But, you must be confident that if you (or more importantly, your employees) do “X,” the result will be “Y.” As much as possible take the guess work out of the equation! When you do, you are more likely to enjoy a successful financial outcome.

Your systems will also free you from doing the things that simply do not create income. With reproducible systems, you can outsource tasks or hire people to do a lot of the menial and tedious work that takes you away from your most productive time spent – producing business income.

As a bonus, when you develop systems, you increase the value of the business and you have something you can market and sell.  Savvy business buyers will pay more for your company (or your book of business) when you have proven systems with reproducible results.

Reproducible systems will allow you to exponentially grow your business, too. If you are so inclined, you can have multiple locations (regional or national), license your business to others, or develop a franchise.

I am no longer a general contractor. But I have proprietary business programs and software my staff developed as we created systems that helped us work smart. An added bonus of having that intellectual property is, I continue to enjoy income from those systems which are now marketable products.

Start today working on acquiring, developing, or streamlining, your business systems so that your work load will be made lighter, you will have more free time, you can earn more money, and have something you have the option of marketing and selling at some point.

It is relatively easy to begin creating your systems. You begin with what you have to achieve today, or this week. Simply document the steps that you take to get your business done.

First, ask “What is it I have to do?” Regardless of the things you have to get done (prospecting, writing a blog, doing marketing, having lunch with a client, answering the mail, etc,), brainstorm and make a list of those things.

Second, take the first two or three and do your best to systematize them. Will you get frustrated at first? If you are like me, you will. But, plow forward. Start with the top three things that have to get done.

Third, determine the desired outcome. What is “success” in that goal? What does it look like? What are the key milestones? If you can’t close a sale, what is the next step? Do you make another presentation? Do you refer to someone else? What?

Fourth, produce a step-by-step guide. Once you have defined your objectives, put them on paper. I make crude drawings but my son builds flow charts – which I understand are easy to do. There are some good flowcharting software programs available today.

However you choose to do it, simply show a directional flow of progress. If “A” happens, it takes you to “B.” What happens when “B” is completed? You go to “C.” If “C” is a fork in the road (yes, or no), you go to “D” or “E.” And so forth.

As soon as you can, begin creating your systems so that you can hand off the mundane to someone else so you can do those things that create cash.

There you have it. What are you waiting for?

Principles for Financial Strength in Home Ownership

Some people argue that home ownership has lost its appeal. Tell that to those in the Northern Plains who are witnessing sky rocketing real estate prices and exploding rents.

Owning your own home is import. It’s still the cornerstone of a family’s financial strength.  And here’s a news flash:

Now is the time to buy.

 In Las Vegas, for example, the housing prices are at a record low, and interest rates are at a near record lows. That makes buying a home in the Nevada desert extremely attractive.

On the other hand, in the Northern Plains the oil industry is providing new jobs by the truck loads. So many jobs in fact, land prices and rents have gone through the roof. Building lots have almost doubled in price in the past twelve months and they are hard to find.

Where I live, in the Portland area, waiting to invest in a home may cost the buyer there several thousand dollars as prices continue to rise. Why wait to pay an additional ten or twenty thousand dollars – or more – by waiting?

All increases in price limit your buying power and are really increases in payments if you finance the purchase. If paying cash for your home, increases in price equate to lower your cash reserves.

The bottom line is, both options mean less spendable income for other needs.

One of the purposes of home ownership is to allow your home to appreciate over time. In doing so, your new home may very well become the under girding of your family’s financial strength.

Here’s my Grandfatherly advice based on almost 40 years of buying, selling, investing and writing about real estate:

Invest in a home you can afford.

One major error made in home ownership is becoming so burdened with debt that you HAVE to work more hours just to get by. For a satisfied, fulfilled life, you need time for family, recreation, spiritual growth, etc.

Just because a lender says you may “qualify” for a $500,000 home loan doesn’t mean you should borrow that much. You can live just fine with smaller amount, and you will have less strain and worry in your life.

I now see priorities through a different lens. The time I spent working to make more money to pay huge house payments was time that would have been better spent with my children – creating memories with them – memories that money cannot buy.

Achievements I once thought important are now not that important at all. I want to spend time with my grandchildren and have time to pursue other interests. I was a slow learner.  Learn from my mistakes.

The goal is a debt free home.

When you invest in a home you can easily afford, it can be debt free in months rather than years – provided you plan for it.

When your home is debt free, you have a real asset as opposed to a want-to-be one. When this occurs, you enjoy an added benefit: the ups and downs of a real estate market simply aren’t significant for you.

A debt free home means it really doesn’t matter the state of the economy. In an up economy, you have more money to set aside for the future (or take your kids on vacation, etc.). In a down economy, you have more time to pursue hobbies the family and you enjoy.

If rents rise to the level equal to a full month’s wage (and it might), you can sleep in peace knowing your family has a safe, warm home for the winter. You had vision. You aren’t making any house payments, or paying rent, which means you have taken steps to successfully provided for your family.

Here’s a secret your banker doesn’t want you to know: It’s possible to pay off your home is as little as 60 months, or less, when you invest right. If you would like some information, give me a call and we can talk about a strategy for you.

Pay yourself first.

Do you want the key to building massive wealth? Whatever you earn each month, the first ten percent goes into an account for savings and you live off the rest. As simple as that sounds, you will never miss that small amount once you get used to it and, over time, you will become a millionaire.

There’s a thing called “compound interest” that creates astonishing wealth. In essence, it allows you to earn a return on your returns. It starts slowly but gains the speed of a runaway train racing downhill.

Here’s one writer’s observation on the subject:

The impact of money left to grow upon itself can be dramatic. If you had $1 on Monday and you could double it every day ($2 on Tuesday, $4 on Wednesday, etc.), by the end of 20 days, you would have $1,048,576.00!!!  Now, you can’t double your cash every day, not even every year, but the concept holds true…..compounding interest is a good thing!

Eliminate bad debt.

Out of the remaining 90% of your earnings (that’s left over after you pay yourself first each month), take 10% and whittle away at your “bad” debt and live on the 80% left over. Some suggest that “bad” debt is any debt that isn’t tax deductible or debt that puts money in your pocket.

Any debt, other than a home debt that is planned to be reduced to zero (you have to live somewhere), is bad debt. To be honest, that was not always my mantra. I used to believe and teach there is good and bad debt. I did that until my “good debt” helped create for me a financial disaster when the real estate market imploded.

Here’s the downside: If you are in debt, you become a slave to the lender. Plain and simple! Imagine yourself living a life where you don’t have to scurry around like a blind squirrel searching for a nut in a forest just to get buy each month. How would that feel?

Living debt free is liberating and it allows you to support causes that important to you. You can financially do greater things for your church, helping the poor, helping rebuilt a region suffering from a natural disaster and much more.

Set debt free living as your goal. Resist the cultural urge to have it all now at the risk of losing your freedom, family and more.

What do you do with this information? 

Here’s my advice:

First, consider reasonable shelter for your family. Invest in a nice home in a nice neighborhood that will provide your family with basic needs – not the one that will max out budget each month.

That home might be an older home, or a smaller one, than you really “want.” There are pros and cons for each choice. Having made that statement, at the end of the day, your family’s security is your number one priority.

Second, write a schedule for eliminating your mortgage payment. I promise you that you will find more satisfaction in debt free housing than looking forward to 30 years of slavery. Just think – no payments, no bankers, no major  housing problems!

Third, create a realistic budget and begin next paycheck to set back 10% of what you earn for the future. Fight the urge to take that money and buy a new car, or the newest and latest gizmo.

Fourth, take the first step in eliminating ALL your debt. About half of all marriages end prematurely. One reason for that sad fact is household debt and the resulting arguments that ensue. Once you achieve debt free living, you will truly have financial freedom. As a side product, fights about money vanish over night.

Fifth, enjoy the feeling of knowing you are on your road to financial stability and building future wealth. That knowledge will nurture peace in your home.

Do you need to search for a home? Go to

If you are interested in selling and want to get the best price possible, go to

Here’s to your success.